HTML Email Is Not Rich

I know, I know, the subject has been beaten to death. However, I think that while the community has expressed its moral concerns and standards-based objections, we haven't explained it in a way THEY can understand. THEY think about such things as money, readership, service, branding, image and openings - not RFCs. So, this essay will look at how corporate types might be brought to understand the inherent evils of HTML email. I address the following to middle management everywhere.